Lee Noble

Partner

Lee brings experience and insight to Noble Partners that only hands-on experience can offer. Lee spent the past decade growing technology businesses, most recently founding a pet insurance company that operated across North America. Prior to his career in tech, he spent a handful of years building custom cabinetry and three years constructing pipelines with his brother, Paul.

His approach is human-centric, valuing relationships and collaboration as much as results. With Lee, you're not just engaging in a business transaction; you're partnering with a professional who understands the complexities of change and who is committed to making that change a positive and empowering experience.

You can read more about Lee's professional experience below.

Professional Experience

2021-2023

Founder & CEO - GoodPaw

Founded in March of 2021, GoodPaw was not just another business venture for Lee; it was a groundbreaking initiative that revolutionized the pet insurance industry. Expanding quickly, GoodPaw became the first pet insurance brokerage to operate on both sides of the border, initially spreading across 7 Canadian provinces and eventually reaching all 50 states in the U.S.

Lee's leadership guided the company through rapid growth and capital-raising. GoodPaw broke new ground, intermediating as a broker in an industry that was primarily direct to consumer. GoodPaw's expansion was a testament to Lee's innovation, agility, and determination.

This experience with GoodPaw further showcases Lee's ability to see beyond the ordinary, to create and seize opportunities, and to navigate complex and evolving landscapes. His time at GoodPaw adds a unique layer to his multifaceted experience, enriching his perspective and enhancing his ability to support and guide business owners through the nuanced challenges and opportunities they face.

2014-2021

VP Business Development -Lendesk

Lee's journey with Lendesk began at its inception, joining the company as their third employee in August of 2014. This role offered Lee a chance to help shape an organization from the ground up. During his tenure at Lendesk, he was instrumental in building many core departments of the company, including operations, marketing, sales, human resources, corporate governance, and corporate development.

Lendesk developed an industry-leading software tool for the mortgage industry and Lee was the tip of the spear for all external enterprise sales activity. He was successful in establishing contracts with 4 of the big 5 banks in Canada and helped to build an integrated network of over 100 financial institutions, the largest in the country, setting a new benchmark in innovation and collaboration.

Lee's leadership at Lendesk was marked by a blend of strategic thinking, hands-on management, and a boatload of perseverance. His contributions extended to the larger business landscape and he worked closely on the acquisition of Lendesk by Quicken Loans, the largest mortgage company in the United States.

2014-2017

Co-Founder - Stamps & Sons

Lee and his co-founders launched Stamps & Sons in May of 2014, during a long weekend trip to Tofino. The company specialized in crafting custom rubber stamps and strategically leveraged a "Made in America" ethos after establishing manufacturing in Massachusetts.

Embracing innovation, Stamps & Sons essentially pioneered drop shipping before it was a mainstream concept, reimagining the distribution model for its unique product line.

Under Lee's guidance, the company developed proprietary technology that enabled customers to upload images and create personalized stamps with ease. This technology, combined with strategic online distribution channels, set Stamps & Sons apart in the marketplace.

Through diligent efforts and foresight, the company expanded across various online channels, leading to its eventual sale in November of 2017. However, Stamps & Sons' legacy lives on today, still flourishing under new ownership and standing as a testament to the vision, craftsmanship, and innovative spirit that Lee brought to life.

Paul Noble

Partner

With diverse experience ranging from owning and operating his own consulting firm for seven years to operating a painting franchise, Paul brings a rare blend of skills and a fresh perspective to Noble Partners. His career journey may not follow a traditional path, but it's precisely because of his varied experience that he is uniquely suited to thrive in a wide range of business environments.

Similar to Lee, Paul worked in trades within oil and gas before entering the corporate world. As such, he is able to connect with folks from all walks of life, which will continue to be a huge asset in managing change of ownership and the businesses acquired by Noble Partners.

Professional Experience

2016-2023

President - Noble Strategies

As the president of his consulting firm, Noble Strategies, Paul's role and responsibilities went beyond their core services of public opinion research, data analysis, digital strategy, and strategic communications. He faced the unique challenges of running his own business and was responsible for leading business development, client management, financial oversight, and team leadership. His ability to navigate these complexities while continuing to grow revenues year over year speaks volumes about his entrepreneurial acumen and strategic vision.

The results of his public opinion research work and government relations gives him deep and nuanced understanding of the desires and needs of the province, allowing him to foster connections between public sentiment and policy direction.

Another skill that Paul honed during this chapter has been the ability to navigate all levels of government to find key decision makers and work within their prescribed processes.

2010-2015

Communications Coordinator - Member of Parlaiment

Serving as Communications Coordinator for the Saanich-Gulf Islands campaign, Paul managed a wide array of responsibilities. From overseeing online content and social media to coordinating election signs, event planning, volunteer coordination, and campaign communications, Paul's role was multifaceted and critical to the campaign's success.

2005-2006

Operator - Student Works Painting

Straight out of high school, Paul took the entrepreneurial leap, operating a Student Works Painting franchise for 2 years in the interior of BC. This served as an intensive education in small business management and allowed him to hone key skills in hiring, quoting, managing multiple production teams concurrently, customer relations, quality assurance, and financial management. His hands-on approach provided valuable insights into the dynamics of a home services business, laying a solid foundation for future endeavours.